Digital marketing refers to the use of digital channels, such as search engines, social media, email, and websites, to promote a product or service. The goal of digital marketing is to reach a target audience and convert them into customers. It encompasses a wide range of tactics and strategies, including search engine optimization (SEO), content marketing, pay-per-click advertising (PPC), and social media marketing.

There are following reasons why digital marketing is Important : 

1. Reach a larger audience: Digital marketing allows businesses to reach a wider audience than traditional marketing methods, as it can target specific demographics and geographic locations.
2. Cost-effective: Digital marketing is often more cost-effective than traditional methods, as it allows for precision targeting and the ability to measure the success of campaigns in real-time.
3. Measurable results: Digital marketing offers measurable results, which allows businesses to track the success of their campaigns and make data-driven decisions.
4. Flexibility: Digital marketing campaigns can be easily adapted and changed in real-time, which allows businesses to quickly respond to market changes and consumer demands.
5. Increased engagement: Digital marketing campaigns can increase engagement with customers, as it allows for personalized communication and two-way dialogue.

There are typically considered to be four main pillars of digital marketing: search engine optimization (SEO), social media marketing, content marketing, and pay-per-click advertising (PPC). These pillars work together to help businesses reach and engage their target audiences through various online channels.

1. Increased reach: Digital marketing allows businesses to reach a larger audience through various online channels such as social media, search engines, and websites.

1. Cost-effectiveness: Digital marketing is often more cost-effective than traditional marketing methods, as it allows businesses to target specific audiences and track the success of their campaigns.

1. Measurable results: Digital marketing campaigns can be easily tracked and measured through analytics, allowing businesses to see which strategies are working and which need improvement.

1. Personalization: Digital marketing allows businesses to personalize their marketing efforts by targeting specific demographics, interests, and behaviors.

1. Interactivity: Digital marketing campaigns allow for two-way communication between businesses and consumers, allowing for immediate feedback and increased engagement.

The 7 P's of digital marketing are:

1. Product
2. Price
3. Promotion
4. Place
5. People
6. Process
7. Performance.

1. Target audience research and segmentation: Understanding the demographics, behavior, and needs of your target audience is crucial in creating effective marketing strategies and campaigns.
2. Content creation and distribution: Creating relevant and valuable content that resonates with your target audience is key in attracting and engaging them. Additionally, knowing how to effectively distribute that content across various channels is important in reaching the right audience.
3. Data analysis and optimization: Collecting and analyzing data on the performance of your marketing campaigns is crucial in understanding what's working and what's not. Using this information to optimize your strategies and tactics can lead to better results and a higher return on investmen.

1. Digital devices: This refers to the various digital devices that consumers use to access the internet, such as smartphones, tablets, laptops, and desktop computers.

1. Digital platforms: This refers to the various online platforms and channels that businesses can use to reach their target audience, such as social media, search engines, email, and websites.
2. Digital media: This refers to the various types of content and media that can be used to engage and inform consumers, such as text, images, video, and audio.
3. Digital data: This refers to the various types of data that businesses can collect and analyze about their target audience and marketing campaigns, such as website traffic, conversion rates, and customer demographics.
4. Digital technology: This refers to the various tools and technologies that businesses can use to create, distribute, and analyze digital content and data, such as marketing automation software, analytics tools, and social media management platforms.

The 7 P's of marketing, also known as the "marketing mix," are a framework for developing an effective marketing strategy. In the context of digital marketing, the 7 P's are:

1. Product: The product or service being offered.
2. Price: The cost of the product or service, including any discounts or promotions.
3. Place: The channels or platforms through which the product or service is sold, such as a website or mobile app.
4. Promotion: The methods used to communicate the value of the product or service to the target audience, such as advertising, email marketing, or social media marketing.
5. People: The individuals involved in the production, promotion, and delivery of the product or service, including customers and employees.
6. Process: The methods and systems used to produce, deliver, and support the product or service.
7. Physical evidence: The tangible elements that support the product or service, such as packaging or branding.

Avighnity is a digital marketing agency that offers a variety of services, including:

• Search engine optimization (SEO)
• Social media marketing
• Content marketing
• Email marketing
• Pay-per-click advertising (PPC)
• Influencer marketing
• Video marketing
• Website design and development
• Branding and identity design
• Lead generation and conversion optimization